Google SERPS rankings absolutely absurd

2008-01-04T10:03:00.000-08:00

I just searched for "best traffic tips" in google.com and was surprised at the top results in the SERPs (Search Engine Results Pages). The first result was about "Safe Driving Tips". It's understandable and acceptable that google won't be able to know that i meant "web traffic" and not "driving traffic". But the second result absolutely stumped me. It returned a link to a page titled "Best Traffic Tips » BTT Home" whose url is besttraffictips.com. What stumped me was that the page is (at the time of writing this post,i.e. 4 Jan 2008), absolutely bare with just basic minimal text. Apparently, the blogger is just beginning his wordpress blog. But without any content, how is google ranking this page at the second position in it's SERPS.

This website is not even ready. It has got no pagerank, no backlink and no traffic. But still it ranks at no. 2 position for certain important keywords in the SERPS. How did Google's search ranking algorithm rank it so high? Wasn't pagerank intended to rank pages in SERPs? Isn't age of the domain important in rankings? What about backlinks?

I had seen some spam blogs getting ranked high in google's SERPs previously, but atleast they had some (nonsense) content or spam links. But in this case, the BTT blog looks completely empty and no spam links or backlinks, whatever. Here's the screenshots of the google SERPs and BTT blog :

While millions of dollars are spent on SEO and trying to get the website or blog in the top position of the SERPs, google's algorithm, if any, seems to changing rapidly maybe in order to avoid spam blogs. So, it's more of a lottery system now. You may work very hard, learn all SEO tricks, buy some SEO ebook or pay dollars to SEO experts to get your site rank at top, but with the SERPs constantly changing and displaying random results your site position will be swinging wildly and with it you will may see random movement in your web traffic. So, it's better to reduce the dependency on search engines as whole and try to diversify traffic sources as much as possible. SEO will still be important because even if your site may not rank in 1st or 2nd position, getting visibility in the first SERP page is going to bring good traffic.

Regarding this mysterious randomness in google SERPs, you can get more info from google itself by searching for "google SERPs" in google.com.
Also, mashable has posted about Google page rank going awry as google tries to keep indexing faster for becoming a real-time search engine. With so many spammers targeting google, it might end up being a real-time splog engine!

Top 4 Google Adsense Killers of 2008

2008-01-01T08:00:00.000-08:00

Happy New Year to everyone! This is my first post.

It's no longer a secret that google adsense does not pay much.
For large websites, adsense provides good supplemental income, but
for small bloggers who have just started and are looking to monetize
their web content adsense pays peanuts. The minimum payout
for adsense is $100, which is too much for small bloggers. Some small bloggers
have not even reached the target after 2 years! The problem is the PPC field is
filled with click frauds and dishonest advertisers.

2008 could well be the year that sees the death of adsense or at least
decline. The following 4 could be the google adsense killers in 2008 :

1) UVME: Everyone knows that there is big money in the gaming business. Now, you get a chance to earn your slice of the gaming pie. uVme is a fast-moving and unique business that combines three of the most exciting phenomena on the internet: ONLINE GAMES, SOCIAL NETWORKING WITH INSTANT LIVE COMMUNICATION, and Social Marketing. This market is so powerful, it’s growing four times faster than the Internet. It’s NEW, VIBRANT, DYNAMIC, and above all else, it’s FUN.

For more info, click on the banner below :

2) PPP :
PPP or Pay-Per-Play involves playing of a very small 5 second audio advertisement when your page loads. It allows you to monetize all your web traffic and not just the rare clicks that we are getting on adsense. In adsense, the conversion rate (click-through rate) is on an average between 0.5%-3%, but for PPP there is 100% conversion. Also, since it's audio ad, there is no click fraud as in adsense. S, it's win-win situation for both publishers and advertisers. The best part is that in PPP the visitor's audio ad impression gets registered automatically and they continue to remain on your website. No click or action is necessary. So, you don't lose the valuable hard earned web traffic and can monetize it even further.

For more info, click here.

3)India Herbs : Who wouldn't wish better health for their website visitors? After all we earn money because of visitors and the one the best ways to thank them might be to direct them to India Herbs, which offers Ayurvedic medicines. Ayurveda is an ancient Indian 5000 year old proven medicine system with no side effects because it's 100% natural and herbal. India Herbs is renowned for it's highest quality of medicines which are suitable for modern times. It has a very good range of medicine products for humans and pets like cats and dogs. It is the best affiliate program because it offers lifetime cookies, pays a very high 40% commission with a generous 2-tier lifetime affiliate program. Also, there is no minimum payout. What you earn is what is you get. They provide very good promotional material for all products and excellent tracking and stats.

For more info, click here.

4) Google Adsense : Yes, Google adsense could really commit suicide this year and kill itself. Their support is almost non-existent. Last week, mybloglog stats on my other site showed 15 clicks on adsense ads. But, google adsense reported 0 clicks. No, i don't click on my own ads or tell my friends or visitors to click on it. Also, my website never shows public service ads. I reported the incident in adsense forum, but did not get any response. Also, i came to know a lot of other publishers (mostly small) are getting ripped off by google. If google does not improve this situation, i am going to pull off adsense from my sites altogether.

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Google SERPS rankings absolutely absurd

Top 4 Google Adsense Killers of 2008